Websites

The Next Generation

Websites have evolved. Has yours?

Smart, fast and mobile.

The way we use technology now will come as no surprise. Most of it is accessed primarily through a mobile device like a phone. Apps have their place, but the website is still king and will continue to be the cornerstone of your online business. It is the fundamental place where you control the narrative and set the terms and tone of how you engage with your customers.

"There are about 1.09 Billion websites on the internet right now..... A new website is built every 3 seconds..... 71% of businesses had a website in 2023...... 29% of business is conducted online....... the average click through rate across all industries is 6.64%.... a staggering 92% of search traffic comes from Google"

These are all startling statistics and illustrate the need to be fast and nimble, and brutually effective when it comes to your website. As more and more of the world does everything online you need to be there but you also need to capture people's attention so that they will chose to do business with you, and not your competitor.

Excerpts taken from an article on Forbes.com

see the full article on the Forbes website

But what will it cost? Let's cut to the chase.

We have started this project as a response to how hard it seems to be to get a straight answer from an industry that has a sliding fee structure for what is essentially all the same technology. We have been working in the corporate space for the last decade and have not been in the market to build websites for others. As the next generation of our family business has come on stream we have increased our bandwidth to deliver to new customers - one at a time. As such we have structured our prices transparently, and with the capacity to expand each website project without having to start from scratch. More about that later. For now lets talk dollars.

We don't know who our next client will be. It could be a small charity or a large business. We are here for it all, so we have priced ourselves accordingly. Our website packages start with the 12V Pack at NZD$3750 (+gst in NZ), or you could choose to spread this over weekly payments of just NZD$100 (+gst - in NZ) per week. From there the sky is the limit, with a 24V Pack, PowerGrid Pack, Transformer Pack, with all sorts of different integrations and configurations, but at the heart of all of our websites is the 12V system. If you are keen to know more get in touch and we will create a log in for you to access all of our pricing.

Integrated Data Tracking

Master your data and track what your website users see and do. Target advertising to follow them into other spaces to continue delivering your content, and converting views into sales.

Building modular websites with unlimited potential for growth

We build our websites on a modular foundation so that there is a massive array of options within the development cycle, and the ability to add new features later down the track. You can start small and get online faster, and add in new features as you need them. We can build you online shopping carts, document uploads and downloads, or the ability to take online bookings. The choices are remarkable and evolving daily, but it all comes down to what will work best for your project.

Our websites are capable of intergrating tracking code from Google and other social platforms so that retargeting can occur. This means your website can observe what your users see and do, and deliver advertising or other content to them specific to their activity on your website, injected into places such as their Facebook feed.

It is a vital part of our process to map out a project overview so that your expectations are met and we can achieve the build in stages, making sure that we have integrated these features in a stable and secure manner at each step of the build.

The Generator Website or a pure online shopping experience

The Generator Website System is build on a platform that we have been using since 2005. Since then we have built a lot of different websites of different sizes with altogether different functionality. All modern websites use a template format to create the design foundations and help the browser know which fonts to display and how to deal with formatting so that the web page displays as it was designed to. Once a template is formatted, they can be configured in multiple different ways to create a website as unique as you want it to be depending on how much time you would like us to invest. During the Discovery & Strategy period we will work with you to find your design format to apply to the template we think will work best for your project.

We also offer fully integrated Online eCommerce websites using the Shopify platform. This can be installed within your website or run entirely independently as a stand alone shopping experience. Shopify has evolved to become a leader in the eCommerce space and has some impressive features under the hood waiting to be configured.

The Project Generator Journey

Our websites are built to exacting standards with no corners cut. We build with a robust quality in mind with security designed to handle modern complexities. This takes time but is worth it. We offer differing levels of investment depending on how much work is involved and how complex you want to make your website, and what digital assets you bring into the project. Below is a typical process flow. It is vitally important that you think through what your website development journey looks like for your project.

Discovery & Strategy
Collecting graphic assets
Web Design & Development
Assessment and testing
Retargeting integration
Deployment
Additional Features

Download coming soon

How much will it cost?

Just like every business is different, every website is different as well. If you have a limited budget we have created a series of template options that make our process as affordable as possible. If you have a complete set of digital assets we can easily add in your logo and other brand images along with any text you already have.

We can step it up a gear and generate all of the assets you may need, as well as writing the content for you, produce media assets like high resolution photography or video, including drone footage if required.

Working together is key

An intrinsic part of our process is a clear and open dialogue about what the end goal is at the very start. We can certainly adapt and evolve the design as we go but it is imperative that we have clear boundaries at the onset of the project. Website design is an ever evolving, almost living entity, and it is very easy for "project creep" to enter into the process. We build our websites to evolve with your business, and they are easily adaptable to changing requirements, and that is why we do a stage by stage build. We love the excitement of a new build, but have the experience to know how it can all get complicated quickly!

Know your market.

Research is a vital part of this whole process.

What do your customers expect? What is the competition doing?

It is important that you enter into this process, with us or anyone else, with a clear idea of what is going to work. Nobody knows your business like you do, and we respect that. Going to the effort to build a shopping cart that has ongoing running and maintainence costs might be a nice to have, but is it worth it if your customers prefer to buy from you instore? Would you be better to invest in visibility?

Website showcase:
Knot Nauti

The Knot Nauti website needed to be very visual with a series of deep layers to deliver content in several key aspects - a section enabling users to get to know and engage with them - a section for product reviews - and a section for a directory of both knowledge of the areas they operated, as well as the opportunity to develop this into a tourism directory engaged directly with local businesses. The next stage is a shopping cart to sell merchandise.

"Their website is comprehensive but very easy to use and packed full of interesting information as well as their videos. We love that we can keep up to date with them in one place."

Patrick Blake, Knot Nauti Patreon

visit the Knot Nauti website

Website Build Features

Plug in what you need.

Shopping carts, interactive maps, directories, integrated data capture and retargeting, social media feeds, embedded video, file upload and download, resource libraries, online bookings, multi language sites, newsletters, mass email campaigns, search engine optimisation. It's all here and ready for business.

Don't get lost

It is very easy to be dwarfed by the skyscrapers on the internet, especially in the Google search, where pay to play is king. We have tried and trusted techniques to help you carve out a space.

The time is now

The internet is moving very fast at the moment, and most of your competition will have websites that do not make use of the latest smart technologies. Get ahead of the pack and into the clear air!.

Be organised

If you want to work with us you will have to be organised. We are very chill, but also very efficient and highly organised, living our lives in 15 minute increments. If you have a big project with many different layers now is the time to get in touch.

click here to see our pricing options for website builds